• Contact Us
  • Login
Upgrade
Tech News Hero
Advertisement
  • Home
  • News
  • Gadgets
  • Social
  • Gaming
  • Mobile
  • PC
  • Internet
  • Security
  • Apps
No Result
View All Result
  • Home
  • News
  • Gadgets
  • Social
  • Gaming
  • Mobile
  • PC
  • Internet
  • Security
  • Apps
No Result
View All Result
Tech News Hero
No Result
View All Result
Home News

EventGeek relaunches as Circa to help marketers embrace virtual events – TechNewHero

by technewshero
December 14, 2020
in News
0
EventGeek relaunches as Circa to help marketers embrace virtual events – TechNewHero
Share on FacebookShare on Twitter

EventGeek was a Y Combinator-backed startup that offered tools to help large enterprises manage the logistics of their events. So with the COVID-19 pandemic essentially eliminating large-scale conferences, at least in-person, it’s not exactly surprising that the company had to reinvent itself.

Today, EventGeek relaunched as Circa, with a new focus on virtual events. founder and CEO Alex Patriquin said that Circa is reusing some pieces of EventGeek’s existing technology, but he estimated that 80% of the platform is new.

While the relaunch was only just became official, the startup says its software has already been used to adapt 40,000 in-person events into virtual conferences and webinars.

The immediate challenge, Patriquin said, is simply figuring out how to throw a virtual event — something that Circa offers a playbook for. But the startup’s goals go beyond virtual event logistics.

“Our new focus is really more at the senior marketing stakeholder level, helping them have a unified view of the customer,” Patriquin said.

He explained that “events have always been kind of disconnected from the marketing stack,” so the shift to virtual presents an opportunity to treat event participation as part of the larger customer journey, and to include events in the broader customer record. To that end, Circa integrates with sales and marketing systems like Salesforce and Marketo, as well as with video conferencing platforms like Zoom and On24.

Image Credits: Circa

“We don’t actually deliver [the conference] experience,” Patriquin said. “We put it into that context of the customer journey.”

Liz Kokoska, senior director of demand generation for North America at Circa customer Okta, made a similar point.

“Prior to Circa, we had to manage our physical and virtual events in separate systems, even though we thought of them as parts of the same marketing channel,” Kokoska said in a statement. “With Circa, we now have a single view of all our events in one place — this is helpful in planning and company-wide visibility on marketing activity. Being able to seamlessly adapt to the new world of virtual and hybrid events has given our team a significant advantage.”

And as Patriquin looks ahead to a world where large conferences are possible again, he predicted that there’s still “a really big opportunity for the events industry and for Circa.”

“As the in-person events start to come back, there’s going to be a phase where health and safety going to be paramount,” he continued. “During that health and safety phase, it’s going to be the age of hybrid events — where everything is virtual right now, hybrid will provide the opportunity to bring key [virtual] learnings into the back into the in-person world, to have a lot more data and intelligence and really be able to personalize an attendee’s experience.”

Previous Post

TikTok Parent ByteDance Working Flat Out for ‘Best Outcome’: Report

Next Post

This Google Pixel 4a Smartphone Runs on the Snapdragon 730G

technewshero

technewshero

Related Posts

Fluence, the energy storage systems developer, is now worth over $1 billion after QIA investment – TechCrunch
News

Fluence, the energy storage systems developer, is now worth over $1 billion after QIA investment – TechCrunch

by technewshero
January 13, 2021
Elon Musk says SpaceX will attempt to recover Super Heavy rocket by catching it with launch tower – TechCrunch
News

Elon Musk says SpaceX will attempt to recover Super Heavy rocket by catching it with launch tower – TechCrunch

by technewshero
January 14, 2021
2020 will change the way we look at robotics – TechCrunch
News

2020 will change the way we look at robotics – TechCrunch

by technewshero
January 15, 2021
An earnest review of a robotic cat pillow – TechCrunch
News

An earnest review of a robotic cat pillow – TechCrunch

by technewshero
January 16, 2021
Trump vetoes major defense bill, citing Section 230 – TechNewHero
News

Trump vetoes major defense bill, citing Section 230 – TechNewHero

by technewshero
December 24, 2020
Next Post
This Google Pixel 4a Smartphone Runs on the Snapdragon 730G

This Google Pixel 4a Smartphone Runs on the Snapdragon 730G

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Popular

If you’re not using AirDrop on your iPhone yet, you’re sorely missing out

If you’re not using AirDrop on your iPhone yet, you’re sorely missing out

January 14, 2021
4 Alexa skills you should enable first on your Amazon Echo

4 Alexa skills you should enable first on your Amazon Echo

December 14, 2020
HelloFresh, Blue Apron and more: Spice up your meal kit creations with these easy kitchen hacks

HelloFresh, Blue Apron and more: Spice up your meal kit creations with these easy kitchen hacks

December 14, 2020

Browse by Category

  • Apps
  • Gadgets
  • Gaming
  • Internet
  • Mobile
  • News
  • PC & Laptops
  • Security
  • Social
Tech News Hero

© 2020 Tech News Hero.

No Result
View All Result
  • Home
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

© 2020 Tech News Hero.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?