• Contact Us
  • Login
Upgrade
Tech News Hero
Advertisement
  • Home
  • News
  • Gadgets
  • Social
  • Gaming
  • Mobile
  • PC
  • Internet
  • Security
  • Apps
No Result
View All Result
  • Home
  • News
  • Gadgets
  • Social
  • Gaming
  • Mobile
  • PC
  • Internet
  • Security
  • Apps
No Result
View All Result
Tech News Hero
No Result
View All Result
Home Gaming

In the age of social distancing, the LA Rams turn to Snap and Madden to unveil new uniforms – TechNewHero

by technewshero
December 15, 2020
in Gaming
0
In the age of social distancing, the LA Rams turn to Snap and Madden to unveil new uniforms – TechNewHero
Share on FacebookShare on Twitter

As the U.S. waits for the great reopening of its hallowed national pastimes in an era of pandemic-enforced social distancing, sports teams are increasingly turning to a new wave of digital tools like social media and video games to connect with a new generation of fans.

The Los Angeles Rams are the latest team to embrace the trend, choosing to work with social media giant Snap and EA Sports’ Madden NFL franchise to unveil the new design of their uniforms ahead of the opening of the most high-tech stadium in the National Football League later this year.

The team is working with Los Angeles’ own Snap to unveil the uniforms in a custom-created Snapchat augmented reality lens, featuring the ability to trigger players into action.

The revelation of the uniform in augmented reality, a decision brought about by social distancing measures put in place in California, is a first for any NFL team. The Rams franchise also collaborated with the Madden franchise to provide a sneak peak of the uniform through in-game renders of Rams players showing off the new look.

On Instagram, social media users can see interactive content of the uniforms in their new natural habitat before the stadium opens.

“We had been chatting about how to use AR for a while. Just across the board,” said Lexi Vonderlieth, the head of partnership marketing. “We were trying to figure out ways to bring the uniform to life and showcase that a bit and create something that was a bit engaging.”

From the world lens through Snap, viewers can see Jared Goff or Aaron Donald in their apartments, living rooms or backyards. Through the selfie view Snap users can put on the new jersey and Rams helmet.

The Los Angeles-based Snap has had a longtime relationship with the Rams — in part through proximity and in part through connections in the Los Angeles business world.

The unveiling of the uniforms, which happened earlier today, marked the first time that Snap had worked with a franchise directly instead of with the National Football League broadly.

Earlier uses of the Snap filters and camera this season came during the NFL draft itself — where Snap rolled out special cams as a way for fans to celebrate and represent their own teams.

The National Football League actually plays a prominent roll in the history of Snap lenses. The famous “Gatorade dump” tradition where the coach from the winning team in the Super Bowl gets doused with Gatorade by his players was one of the first lenses that Snap developed.

“We saw this incredible connection in how AR could engage,” said Snap senior director of global creative strategy, Jeff Miller. “Snap is a platform that is built for connecting with close friends and family. Sports passion is expressed through those kinds of connections.”

Snap, in some senses, is uniquely positioned to amplify the fan experience in a socially distanced sporting world. “[The technology] gives us an ability to create amazing experiences that can replace a physical activation, enhance it or give alternatives in a sport-from-home environment.”

 

Previous Post

The Segway-Ninebot Air T15 Has a 300-Watt Hub Motor

Next Post

TikTok Rating Drops to 1.2 Stars on Android Following CarryMinati Roast, Faizal Siddiqui ‘Acid Attack’ Video

technewshero

technewshero

Related Posts

Video game spending increased 27% in 2020 – TechCrunch
Gaming

Video game spending increased 27% in 2020 – TechCrunch

by technewshero
January 16, 2021
DeepMind’s MuZero masters games while learning how to play them – TechNewHero
Gaming

DeepMind’s MuZero masters games while learning how to play them – TechNewHero

by technewshero
December 24, 2020
Discord confirms raising $100M at a valuation of $7B – TechNewHero
Gaming

Discord confirms raising $100M at a valuation of $7B – TechNewHero

by technewshero
December 23, 2020
After lockdowns boost gaming marketplace Eneba, it raises $8M from Practica and InReach – TechNewHero
Gaming

After lockdowns boost gaming marketplace Eneba, it raises $8M from Practica and InReach – TechNewHero

by technewshero
December 22, 2020
Social gaming platform Rec Room scores $20 million Series C – TechNewHero
Gaming

Social gaming platform Rec Room scores $20 million Series C – TechNewHero

by technewshero
December 21, 2020
Next Post
TikTok Rating Drops to 1.2 Stars on Android Following CarryMinati Roast, Faizal Siddiqui ‘Acid Attack’ Video

TikTok Rating Drops to 1.2 Stars on Android Following CarryMinati Roast, Faizal Siddiqui 'Acid Attack' Video

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Popular

Google to Start Offering Loans to Merchants in India, Rolls Out ‘Nearby Stores’ Spot Nationwide

Google to Start Offering Loans to Merchants in India, Rolls Out ‘Nearby Stores’ Spot Nationwide

December 15, 2020

Google’s Huawei ban: what does it mean for you? [Updated]

May 22, 2019

Social Media Platforms That Thrived (or Died) in the Decade Past

December 27, 2019

Browse by Category

  • Apps
  • Gadgets
  • Gaming
  • Internet
  • Mobile
  • News
  • PC & Laptops
  • Security
  • Social
Tech News Hero

© 2020 Tech News Hero.

No Result
View All Result
  • Home
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

© 2020 Tech News Hero.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?