• Contact Us
  • Login
Upgrade
Tech News Hero
Advertisement
  • Home
  • News
  • Gadgets
  • Social
  • Gaming
  • Mobile
  • PC
  • Internet
  • Security
  • Apps
No Result
View All Result
  • Home
  • News
  • Gadgets
  • Social
  • Gaming
  • Mobile
  • PC
  • Internet
  • Security
  • Apps
No Result
View All Result
Tech News Hero
No Result
View All Result
Home News

Coronavirus could push consumers away from influencers and toward streaming TV – TechNewHero

by technewshero
April 24, 2020
in News
0
Share on FacebookShare on Twitter



admin


April 24, 2020
Tech News


5 Views

Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences.

As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV.

These significant shifts are nothing new; just as the dot-com bubble reduced landline penetration and boosted mobile phone adoption, the last recession pushed traditional ad spend to digital. It was an option before, but the recession accelerated the trend to targeting select audiences on social media platforms, giving rise to influencers.

Today, social media influencers are so ubiquitous, they risk becoming meaningless.

Prior to the onset of coronavirus, we saw the influencer trend diminishing while the streaming TV trend became more prominent. Today, streaming is still trending up and influencers have actually seen increased levels of engagement, but they face credibility issues, which could lead to a reduction in perceived value to brands.

Streaming has similar, if not more, targeting capabilities as social media, but now it has the eyeballs — the captive audience of quarantined Americans — up 20% this March, according to Nielsen. Marketers on a tight budget will be forced to reevaluate their relationships with influencers as they seek to increase ad spend on streaming TV services.

The evolving realms of influencers

Source link


2020-04-24


Check Also



Editor’s note: Get this free weekly recap of TechNewHero news that any startup can use by …

Previous Post

Jio-Facebook Deal Portends a Bruising Time for Paytm

Next Post

Amazon Used Third-Party Seller Data to Develop Competing Private-Label Products: Report

technewshero

technewshero

Related Posts

Fluence, the energy storage systems developer, is now worth over $1 billion after QIA investment – TechCrunch
News

Fluence, the energy storage systems developer, is now worth over $1 billion after QIA investment – TechCrunch

by technewshero
January 13, 2021
Elon Musk says SpaceX will attempt to recover Super Heavy rocket by catching it with launch tower – TechCrunch
News

Elon Musk says SpaceX will attempt to recover Super Heavy rocket by catching it with launch tower – TechCrunch

by technewshero
January 14, 2021
2020 will change the way we look at robotics – TechCrunch
News

2020 will change the way we look at robotics – TechCrunch

by technewshero
January 15, 2021
An earnest review of a robotic cat pillow – TechCrunch
News

An earnest review of a robotic cat pillow – TechCrunch

by technewshero
January 16, 2021
Trump vetoes major defense bill, citing Section 230 – TechNewHero
News

Trump vetoes major defense bill, citing Section 230 – TechNewHero

by technewshero
December 24, 2020
Next Post

Amazon Used Third-Party Seller Data to Develop Competing Private-Label Products: Report

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Popular

The 3 best deals among new Gateway laptops at Walmart

The 3 best deals among new Gateway laptops at Walmart

January 16, 2021
Portland passes expansive city ban on facial recognition tech – TechNewHero

Portland passes expansive city ban on facial recognition tech – TechNewHero

December 14, 2020

Huawei ‘to sell’ undersea cable business

June 3, 2019

Browse by Category

  • Apps
  • Gadgets
  • Gaming
  • Internet
  • Mobile
  • News
  • PC & Laptops
  • Security
  • Social
Tech News Hero

© 2020 Tech News Hero.

No Result
View All Result
  • Home
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

© 2020 Tech News Hero.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?