It’s here! Australia’s second Amazon Prime Day has kicked off Down Under and there are some deep discounts already on offer. It looks to be a whopper of a sale.
While the rest of the world has just 48 hours to enjoy the sale, this year’s event lasts far longer in Australia. Aussies get access to 65 straight hours of specials, with Amazon giving us antipodeans access to selected US specials all the way through until the sale ends there – which is at 5pm AEST, Wednesday 17 July.
The best Amazon Prime Day deals
The shopping frenzy on Amazon continues! It’s Day 2 of the 2019 edition of Prime Day and the e-commerce giant has had some whopper discounts already.
We continue our trawl through every bargain on offer, listing all the best deals on electronics right here, making it easy for you to find the deepest discounts on the hottest tech.
We’ll keep this page updated throughout the sale, so be sure to keep checking back in to find the latest Lightning Deal, or the fresh offers going live from the US version of the sale.
Also of note is that there are some offers on Amazon’s other services, namely Audible, Kindle Unlimited and Music Unlimited. You’ll find them in the ‘Amazon services’ section below.
Available for a strictly limited time or until sold out, Amazon’s Lightning deals can be a great way to save on popular products, but you’ve usually got to get in pretty quick. Here’s what currently worth considering:
Movboi Ticwatch Pro |$259 (was $370; save $111)
Mobvoi made waves with its first smartwatch range, offering topnotch devices for less. Powered by Wear OS and modes to control battery life, the Ticwatch Pro is a fully featured wearable that can give any premium smartwatch a run for its money. And it’s cheaper on Amazon until about 6pm on July 16 or sold out, saving you $111.View Deal
Movboi TicPods | $139.30 (was $199; save $59.70)
Not does Mobvoi have some of the best affordable smartwatches, it also has a set of true wireless headphones that offers pretty good sound quality and a great fit. It’s an excellent AirPods alternative and it’s cheaper too. But snag this Lightning Deal before about 6pm on July 16 and you’ll get it for just over $139 apiece, making it a lot more affordable.View Deal
Movboi Ticwatch C2 | $224.25 (was $299; save $74.75)
With Google Pay support built-in and an already affordable price, the Ticwatch C2 is a worthy upgrade to the range. And until about 6pm on July 16, this classic-looking wearable is cheaper still, with 25% off the usual price. So get in quick, in case stocks run dry. Available at the same price in Onyx, Platinum and Rose Gold.View Deal
Movboi Ticwatch E2 | $179.24 (was $239; save $59.76)
For an even more affordable smartwatch, try the Ticwatch E2. It offers superb fitness tracking and pretty much everything else you’d expect from a quality smartwatch, just at a very low price. And it’s lower still until about 6pm on July 16, with Amazon taking 25% off the RRP.View Deal
Back in stock
These are products that have been featured in the Amazon Prime Day sales before but quickly sold out the first time around. Now that they’re back in stock, we suggest grabbing them as soon as you can!
SanDisk 400GB Ultra microSD | $71.45 (was $99.36; save $27.91)
Need extra storage for smartphone, tablet or handheld games console? This amazing microSD storage deal offers a staggering 400GB Ultra microSDXC and microSDHC UHS-I Card (with adapter) for only $71.45 – that’s a saving of $27.91 from the regular price! These deals tend to sell out quickly, so get it while you still can!View Deal
Oculus Rift S | $597 (was $649; save $52)
The new Oculus Rift S headset launched in may and brings a number of upgrades to the original, including improved movement tracking, a higher-res display and a more comfortable fit. This Amazon special admittedly isn’t a huge discount – just 8% off the usual Aussie RRP – but you can use the money saved to pick up a VR game or two. View Deal
Sony PlayStation 4 Pro 1TB Fortnite Console Bundle | $399 (was $519; save $120)
You can currently pick up this Pro version of the PlayStation 4 with a 1TB hard drive and a bundle of Fortnite DLC goodies (including 2,000 U-Bucks) for less than the price of a regular ‘Slim’ 1TB PS4. Save $120 off this bundle’s usual price and grab it for a neat $399 – note that this discount is applied at checkout, and won’t display until you’ve put in your delivery address.View Deal
Sony PlayStation DualShock 4 Controllers | $45 (was $66; save $21)
Amazon is already one of the cheapest places to pick up an extra – or replacement – PlayStation 4 controller, and for the next 48 hours you can grab an addition 25% off the regular price of the Black, White, Red and Blue models, with all of them now down to just $45 apiece.View Deal
Laptops and 2-in-1s
Lenovo Yoga S730 (i7 / 16GB / 512GB) | $1,570 (was $2,097; save $527)
For an ultra-sleek, ultra-portable machine that packs a surprisingly potent punch, this Lenovo Yoga is a great contender for work and play. packing an 8th-gen Intel Core i7 processor, 16GB of RAM, a massive 512GB SSD and a gorgeous 13-inch Full HD display, this is a great MacBook alternative for those looking for a break from Apple.View Deal
Lenovo Yoga C930 2-in-1 | i7 / 16GB / 256GB | $1,871 (was $2,497; save $626)
Need a convertible with some pretty impressive processing power? Then this 13.9-inch Yoga 2-in-1 might be for you, with an 8th-gen Core i7 CPU alongside plenty of system memory so you can carry on multitasking to stay on top of your workload. It offers up to 14 hours of battery on a single charge and sports a 4K (3840×2160) screen, all for the low price of $1,871.View Deal
Acer Chromebook 11 | AMD A4 / 4GB / 16GB | $243 (was $339; save $96)
Chromebooks are known to offer decent value for money and you can now get an 11-incher from Acer for under $250. This Chromebook offers only 16GB of flash storage, but there’s just enough power under the hood for basic tasks.View Deal
ASUS ROG Strix Scar II (RTX 2070 + 256GB SSD + 1TB HDD) | $2,639 (was $3,314; save $674)
This more up-to-date Republic of Gamers rig offers blazing-fast gaming thanks to a current-generation GeForce RTX 2070 GPU that powers a 144Hz 1080p 15.6-inch screen. Combined with a Core i7-8750H GPU, 16GB DDR4 RAM and both 256GB SSD and 1TB HDD for storage, it’s a nicely-balanced unit that ticks a lot of our essential boxes.
Smartphones & tablets
Samsung Galaxy Tab A 8.0-inch Android Tablet | $195 (was $279; save $86)
Samsung’s A-series Android tablets offer good solid value if what you’re after is a basic slate for surfing the web, watching videos and light gaming. This particular model has an 8-inch LCD display @ 1,024 x 768 pixels, quad-core 1.2GHz CPU and 1.5GB of RAM, with 16GB of onboard storage plus a microSD card slot so you can add up to 400GB more. Samsung claims the 4,200mAh battery lasts around 13 hours for web surfing. Usually around $280, it’s currently just $195 from Amazon US.View Deal
Samsung Galaxy S10e (128GB) | $728 (was $987; save $259)
Amazon is making this more-affordable Android flagship even more appealing for Prime Day, with an impressive $259 off all three colour options of Prism Green, Prism White and Prism Black in the 128GB storage flavour, bringing the price down to under $730. Although the deal seems to have ended, Amazon has retained this price, shaving off a sweet 26% from the listed price.View Deal
Huawei Mate 20 Pro | $849 (was $1,088; save $239)
Despite the panic about Huawei being blacklisted by the US, the Chinese company has some of the best camera phones on the market. And the Mate 20 Pro did not disappoint when it launched. So if you’re comfortable with the idea of a Huawei handset, this 128GB flavour of the Mate 20 Pro will be discounted by $239 at checkout, so don’t worry if you don’t see the lower price in your cart. View Deal
Blackberry Key2 | $999 (was $1,334.69; save $335.69)
Blackberry may have lost its charm on the mainstream user, but it still is the only company that makes smartphones with a physical keypad. So if you’re keen on a business phone, there’s a significant discount of over $335 on the red colour option of this 6GB/128GB handset. The price will be discounted at checkout, so don’t panic if it’s still full price in your cart.
If you don’t like the red colour, there’s a 64 GB black version as well for the same price of $999.View Deal
Amazon Kindle Paperwhite | from $149 (was from $199; save up to $80)
If you love to read, then save yourself the effort of having to carry a book or two (or three) wherever you go. Just get one of the most popular ereaders for less from Amazon this Prime Day and carry your entire library with you. The 8GB Kindle Paperwhite is now down to $149, saving you $50.
However, if you think 8GB isn’t enough storage, grab the 32GB Wi-Fi version for just $189 (less than the actual RRP of the 8GB Paperwhite) and save $60. The 32GB LTE version, though, comes with an $80 saving – down to $289.View Deal
Amazon Kindle | $109 (was $139; save $30)
The latest iteration of the affordable Kindle is better than before with an adjustable reading light and a 167ppi glare-free screen for easy reading in sunlight. And it’s down by $30 for Prime Day, giving avid readers a chance to enjoy their favourite books without having to carry physical copies around.View Deal
Amazon Kindle Oasis (Gen 1 / 32GB LTE) | $399 (was $529; save $130)
This isn’t the latest version of the Oasis, that hasn’t been launched in Australia yet. But if you want the best reading experience money can buy, then this is the ultimate ereader, perfect for one-handed reading. While the 8GB and 32GB Wi-Fi versions aren’t available, you can grab the LTE option now for the lowest price it’s ever been, saving you a sweet $130 on the deal.View Deal
Amazon Fire TV Stick (Basic Edition) | $49 (was $69; save $20)
It’s the only Amazon casting device available in Australia and it usually drops by just $10 during a sale. But this Prime Day it’s dropped by $20 – that’s 29% off the usual retail price. That’s the cheapest the Fire TV Stick has ever been, making it a lot more affordable to cast your favourite shows and movies to your not-so-smart TV from your handheld device.View Deal
Sony 65-inch X70F 4K HDR Smart TV | $979 (was $1,306.90; save $327.90)
65 inches is the sweet spot when it comes to smart TVs in 2019, and this higher-end LED model from Sony is generally well-regarded for its combination of affordability and impressive picture quality. With an Aussie RRP of $2,299, Amazon’s usual ~$1,300 price on this set is already very competitive, and with at further $327 off, the bargain is fantastic value for a Sony telly.View Deal
Sony 55-inch X70F 4K HDR Smart TV | $708 (was $945; save $237)
Need something a little smaller? This deal offers the 55-inch model of the TV that’s listed above, boasting all the same features at a cost that’s even further reduced. Once again, it’s a higher-end LED model from Sony which is easy to recommend. Now priced at $708 – that’s $237 off Amazon’s usual price of $945.View Deal
Sonos Play:1 | $185 (was $225; save $36)
It may not seem like much, but this isn’t a bad offer for a Sonos Play:1. It retails for $229 apiece and is a small, powerful wireless speaker with Sonos’ signature sound quality. Note that the discount won’t show in your cart, but will be automatically deducted from your bill when you pay.View Deal
Bose Soundbar 500 | $545 (was $695; save $150)
Can’t spare the change for the Bose Soundbar 700 mentioned above? Fear not, you can still get a great Bose soundbar for less, thanks to the $150 discount on the Soundbar 500. You can use it with voice commands and get stream music from Spotify or Amazon Music to your heart’s content. Keep in mind that you won’t see the discount in your cart – it will be automatically deducted from your total bill when you check out.View Deal
Yamaha YAS108B soundbar | $169 (was $198; save $29)
Enhancing the sound quality of your TV doesn’t have to be an expensive affair. There are affordable options available, like this Yamaha soundbar featuring DTS Virtual:X 3D surround sound. It’s got built-in subwoofers and is easy to set up and won’t cost you the earth.View Deal
Marshall Major II bluetooth headphones | $70 (was $189; save $119)
While these on-ear cans aren’t the latest from Marshall, they were already great value for their original price, but considering they’ve dropped well below the halfway mark, you’d be silly not to buy them. With an awesome 30+ hour playtime, super compact design, genius single-knob control interface and a rockstar aesthetic – these great-sounding cans are not ones to miss.View Deal
Bose SoundSport Free true wireless earbuds | $185 (was $249; save $64)
For those chasing the premium audio that Bose is known for looking for a more freeing listening experience, this is your shot! The SoundSport Free are ideal for the more active user, with IPX4 sweat and weather resistance, wingtips to help secure them in your ear and 5 hours playing time with an extra 10 hours in the charging case.
You can grab them in Black, but they’re also available in Blue/Citron, Orange/Blue or limited edition Ultraviolet.View Deal
Jabra Elite 65t | $215.65 (was from $227; save up to $64)
It’s one of the best true wireless ‘buds money can buy and the black/copper set has long been discounted on Amazon Australia. However, for Prime Day, the black/copper and the gold/beige colour options are down to just $216 a set, with the price discounted only at checkout and not in the cart. That’s a steal for an amazing pair of true wireless headphones.View Deal
Sony WF-1000X | $249 (was $289; save $43.35)
These true wireless ‘buds not only feature digital noise cancelling but also boast adaptive sound controls. With an asking price of $399 by Sony, these are premium, but Amazon has the gold set listed for just $289 – that’s $110 off already. With an additional 15% off deducted at checkout, you’ll save even more and snag the pair for just over $245.View Deal
Sennheiser PXC 550 Bluetooth headphones | $260 (was $349; save $89)
This isn’t the cheapest price we’ve seen for these rather good Bluetooth over-ears from Sennheiser, but at $260 a pop, you’re getting adaptive noise cancellation, a collapsible design for easy packing and the promise of excellent sound quality as well. That’s not a bad bargain if you can save $89.View Deal
UE Boom 3 (Night Black) | $119 (was $149; save $30)
The Boom 3 is one of the best Bluetooth speakers money can buy. If offers amazingly good sound in a waterproof build that plays on and on for up to 15 hours. It’s already good value for money at $149, but for Prime Day, the price of the black flavour drops to just $119. Note that all the other colours are full price.View Deal
PC peripherals & storage
Corsair K68 RGB Mechanical Gaming Keyboard | $114 (was $127; save $13)
Corsair’s more-affordable mechanical gaming keyboard is the K68 and despite its lower price it also incorporates a dust and spill resistant design. You still get fancy per-key RGB backlighting and fully programmable with Corsair’s CUE software too, and this $114 sale price beats the best Australian retailer’s price by $41.View Deal
Corsair Ironclaw RGB wireless gaming mouse | $86.38 (was $129; save $42.62)
Able to operate both wired and wirelessly (the latter via either a dedicated 2.4GHz USB dongle or Bluetooth), this very versatile gaming mouse is designed for players with larger hands and those who favour a ‘palm’ style grip, resting the middle of their hand on the top of the mouse. (So yeah, we’re not sure where the ‘claw’ in the name comes from either…) Grab one for a smidge over $85 in this Prime Day deal.View Deal
G-Technology G-Drive portable SSD (1TB) | $253.26 (was $310.13; save $56.87)
It may not seem like much, but a 1TB portable SSD that’s just over $250 is not a bad bargain at all. It’s faster and more reliable than traditional external hard drives, keeping your precious files backed up safe and sound for longer. And there’s no delivery charges either, for Prime-eligible international items. [Note that this product ships from Amazon US.]View Deal
WD Elements Desktop Hard Drive 10TB |$258.54 (was $317.11; save $58.57)
Western Digital’s Elements line of external hard drives a good, solid, basic performers – they don’t do anything trendy, but they do offer dependable storage at a nice price. And when it comes to space, this one’s impressive, offering a massive 10TB in a fairly discrete sized. Better yet, it’s deeply discounted down to a tiny $258.54 – over $140 off the price you’ll find it at most other Australian retailers. [Note that this product ships from Amazon US.]View Deal
Amazon Echo Plus (Gen 2) | $114.50 + free Philips Hue smart bulb (was $229; save $114.50)
If you want better sound to enjoy your favourites tunes on Amazon Music and set up smart home devices, then get yourself the second-generation Echo Plus. It’s the biggest brother with just half the original price. That’s 50% off the three colours of Charcoal, Heather Grey and Sandstone. Be sure to add your choice of either Edison screw or Bayonet cap version of a Philips Hue white smart bulb and get it free.View Deal
Amazon Echo Dot (Gen 3) | $39 (was $79; save $40)
If you don’t want a large smart speaker, the doughnut-like Echo Dot (the latest iteration) is now 51% off for Prime Day. That’s well over half price, with a saving of $40 to be had. For $39, that’s better sound than before and plenty of Alexa smarts – available in three fabric colour choices of Charcoal, Heather Grey and Sandstone.View Deal
Amazon Echo Show (Gen 2) | $249 + free Philips Hue smart bulb (was $349; save $100)
It’s the latest version of Amazon’s 10-inch smart display and will usually set you back nearly $350. However, 29% has been shaved off the usual RRP for Prime Day, saving you over $100 in the bargain. So not only do you get a smart speaker, you can also watch news clips, look at photos and make Skype calls from the one device. It’s available in two colour options – Charcoal and Sandstone. Be sure to add a Philips Hue smart bulb to your cart and you’ll get it absolutely free.View Deal
Amazon Echo Input | $30 (was $55; save $25)
For just over $30 you can turn any ordinary speaker or hi-fi audio system into a smart speaker. All you need to do is save 45% on the Amazon Echo Input and this nifty device will plug in via a 3.5mm audio cable or connect via Bluetooth to add Alexa to the old speaker. It’s that simple and quite cheap.View Deal
Nanoleaf Canvas starter kit | $224.25 (was $299; save $74.75)
We love these touch-sensitive light panels – they brighten up your wall, make them interactive and whole load of fun. They look good when lit and the lights will dance to your favourite tunes as well. You can play games on them and now save 25% on the 9-panel starter kit. Trust us when we say you won’t be disappointed with these. The discount will be automatically deducted from your bill at checkout.View Deal
Ring Floodlight motion-activated security camera | $279 (was $379; save $100)
You can’t put a price on your home’s and your family’s safety, but it is expensive to set up a good security system. This Prime Day, though, there’s 26% off on the Ring Floodlight system which gets triggered by movements – lights come on and a siren is activated. It’s usually quite expensive at $379 a set, but save just under $100 when you buy by June 16. Available in black and white to suit your home.View Deal
Amazon Echo Spot | $129 (was $199; save $70)
Not too keen on a large smart display? This demure little device brings all the Alexa smarts you need with a 2-inch screen so you can make video calls and watch news clips or home security footage from a connected device, all for 35% off the usual RRP. Meaning you can get the black or the white Echo Spot for just $129.View Deal
Ring Doorbell | $99 (was $149; save $50)
This is one of the easiest ways to set up a simple security system that lets you check your home on your phone, tablet or PC, and talk to whoever is at your door, no matter where you are. It comes wit the tools you need to set it up, and it now comes with a $50 discount as well, making it a lot more affordable.View Deal
Ring Doorbell 2 | $229 (was $329; save $100)
For 1080p security footage from your Ring Doorbell, you’ll need the second generation model, which is usually quite expensive. For now, though, there’s $100 off the RRP, making the Ring Doorbell 2 a tad more affordable. View Deal
Tile Mate Pro (4 pack) | $107.78 (was $127.84; save $20)
It’s not easy to find a 4-pack of the Tile Mate Pro Bluetooth tracker in Australia. In fact, a 2-pack retails for about $100. So for just another $8 more you get four instead – two black and two white – making this a pretty good bargain coming in from the US side of things.View Deal
Olympus OM-D E-M10 Mark II + 14-42mm lens | $589 (was from $797; save up to $232)
It might be an older generation but the E-M10 is one darn good little snapper that’s already quite affordable. Yet, if you’d like a small interchangeable lens camera that fits easily into your bag or jacket pocket, this is a great buy for just $589, available with a kit lens and in two colours – in silver and in black.View Deal
Canon PowerShot G3 X | $729 (was $907; save $178)
This little camera has been around for a few years now but it’s still a sharp shooter that gives you 25x zoom in a SLR-like body. The rear display will also flip up for selfies. So when you get this for 20% off, we’d recommend the bargain if you’re after a great compact camera that offers great dynamic range and high ISO.View Deal
Nikon Coolpix B600 | $365 (was $455; save $90)
This is the latest compact zoom from Nikon and it’s quite affordable without a price drop anyway, retailing at $499 in major stores. But it’s always great to save more dosh and this little easy-to-use snapper is cheaper yet with a discounted price that’s the lowest we’ve seen. If you’d like this little snapper, just add it to your cart and go to checkout where it will be discounted automatically when you select your payment method.View Deal
Garmin Vivoactive 3 | $243.14 (was $449; save $205.86)
Keep tabs on your fitness routine, even if it involves jumping in the pool or the ocean. This multi-sport GPS tracker features customisable faces and a whopping discount of nearly $206 on the usual Aussie RRP. Keep in mind that is an international model, shipping from the US and is available in either stainless steel or gunmetal.
You can also get the Vivoactive 3 Music, which can store up to 500 audio files for phone-free listening while you’re out running or swimming, but it will set you back $239.84 instead of the usual $499.View Deal
Garmin Fenix 5X (Sapphire/Slate Grey) | $648.41 (was $999; save $350.59)
This is one heck of a deal if you’re after one of the most premium and advanced multi-sport GPS watches available on the market. The Fenix 5X costs just under a grand usually but this offer from the US sees over $350 shaved off that price, bringing the price down to a more affordable $648.View Deal
Samsung Galaxy Watch Active | from $254.15 (was $348; save $93.85)
The black colour option of Samsung latest smartwatch-cum-tracker is now going for pretty cheap on Amazon, with 15% shaved off the asking price. You won’t see the discount till you check out, though, so don’t worry if you don’t see it in your cart. It will be billed for just under $296.
If you prefer a burst of colour, the Silver version and the Rose Gold model are also discounted by 15% but will set you back a tad more.View Deal
Fitbit Versa (Charcoal/Silver) | $194.45 ( was $299; save $104.55)
This is the cheapest price you’re going to get on Fitbit’s affordable Apple Watch-esque smartwatch. It’s a great bargain that comes with both the small and the large bands, so it’s good for everyone, especially since it lets you save almost $105 on the Aussie RRP. Note that this product ships from the US.View Deal
Fitbit Alta HR | $79 (was $95; save $16)
It’s getting on in age, but the Fitbit Alta HR is one of the best no-frills fitness trackers you can get. So if you’re after a tracker to monitor your heart rate, steps taken and sleep patterns, this is for you for just $79 a pop. It’s not a bad offer, consider major retailers usually have it at its original RRP of $129. Note that the discount will only be seen when you checkout.View Deal
Fitbit Charge 3 | $139 (was $198; save $59)
If you’d like a slightly more advanced fitness tracker than the Alta HR mentioned above, there’s a pretty good discount on the Charge 3. It’s the latest iteration of the popular tracker, with a 7-day battery life and over 15 exercise modes. The discount is only available on the rose gold/blue grey and the graphite/black colour options, with the discount automatically being deducted from your total bill at checkout.View Deal
Miele Blizzard CX1 bagless vacuum cleaner | $425.90 (was $494; save $68.10)
Miele has some of the best bagged vacuum cleaners money can buy – they’re powerful enough to deal with any mess. And this bagless version matches them for power, even on the most stubborn spills. It has an Aussie price of $645, according to Miele, but you can find it for $495 sometimes. However, Amazon has dropped by the price further by $68.View Deal
Miele Scout RX2 robot vacuum | $934.90 (was $1,248.60; save $313.70)
Would you prefer to let something else do the vacuuming while you put your feet up instead? The Roombas aren’t the only droids that can do it for you. Miele has a robot vacuum that has a 60-hour battery life and uses 3D Smart Navigation to map every clean. And while it costs a pretty penny, Amazon will save you over $313 on this premium product, bringing the price down to under $935.View Deal
Amazon Music Unlimited | 4 months for $0.99
For a limited time Amazon is offering four months of Amazon Music Unlimited for just $0.99. You’ll get unlimited access to millions of songs and can listen hands-free with Alexa-enabled devices. This offer ends July 16.
Audible | 3 months free trial, then $16.45/m
Listen to your favourite stories via the Audible app or via the Amazon Kindle Oasis if you have one. With narrations from great performers, the books you love with come alive. Normally there’s a 30-day free trial period, but for Prime members who sign up between July 1 and July 31, Amazon Australia has extended the free trial to three months.View Deal
Kindle Unlimited | 3 months free, then $13.99/m
For avid readers there’s nothing better than Kindle Unlimited. Read to your heart’s content without having to burn a hole in your pocket each time you buy a new book. You’ll even get access to Audible narrations of the books you purchase, all for just $14 a month. And for the month of July only, existing Prime members who sign up for the service for the first time will get a three-month long free trial instead of the usual 30 days.View Deal
Prime Day in 2019: What you need to know
To make the most of Prime Day you’ll need to get yourself an Amazon Prime membership which, in Australia, will set you back just $6.99 a month or $59 a year.
Signing up for Prime means you’ll have free access to Amazon’s streaming services, including Prime Video, Prime Music and Twitch. Members also get free access to Prime Reading and Prime Photos for all their ebook and storage needs.
Most importantly, a Prime membership gets you free shipping on domestic purchases, no matter the price of the product, and free delivery for international goods costing over $49 bought from the global section of Amazon’s Aussie storefront.
Prime members are also eligible for fast shipping. That’s two-day delivery on pretty much anything you buy. However, this Prime Day, Amazon is also offering free expedited delivery on international purchases made on Prime-eligible items on the Global Store. This offer is valid until July 21 and will see your international purchases arrive in about a week, rather than the usual 9-10 days.
Another incentive to sign up for Amazon Prime would be a $10 credit being offered to members who have never streamed anything on Prime Video. Stream your first movie or TV show and you get $10 to spend on any item being sold and shipped by Amazon AU.
And while most other markets around the world will have only 48 hours to shop this Prime Day, Aussies have a massive advantage. Not only do we get to kick off Prime Day early, thanks to being ahead of everyone else, we also get to enjoy deals from the US as well. That means Prime Day won’t end at midnight on July 16, but will continue on till it clocks off on the Pacific Coast in the US. That means we get a total of 65 whopping hours to carry on shopping!
How did Amazon perform on its first Australian Prime Day?
According to statistics from Hitwise, Amazon got over over 3.2 million visits (on both the US and Australian sites) on Prime Day 2018, with Aussies preferring the US storefront despite a ban on shopping from overseas sites after new GST laws were passed. That ban, however, has been lifted, which could be good news for Australian shoppers this year.
Data from Hitwise shows that Aussie shoppers searched for mobile phones and game consoles the most in the lead up to Prime Day 2018, with Amazon’s own Echo and Kindle products amongst the 10 most viewed items on Prime Day itself.
The high volume of visits resulted in a nice number of sales for the e-commerce giant with a conversion rate of 7.77%, the highest rate that any top Australian retailer has reached.
Prime Day 2018 earned Amazon a whopping US$1 billion in sales.
Prime Day 2018: the best-sellers from last year
Prime Day 2018 saw Amazon sell over 100 million products around the world and over one million smart home devices – not just Amazon ones but Philips Hue lights, Hive thermostats and various manufacturers’ smart plugs. It was the biggest day ever for Echo devices, Fire tablets for kids, Kindle e-readers and Fire TV products.
A lot of the products that went on sale globally aren’t available on the Australian storefront. According to Finder.com.au, Amazon Australia only had about a tenth of the deals offered to US customers and significantly fewer than those available to Canadian and UK members. Where the US typically offered 2,800 deals at any given time, the Australian version only had 340. On the upside, discounts were more generous.
That said, Amazon is still relatively new in Australia, so we can hope it does better this year. And despite the low volume of deals available Down Under, Amazon did sell a whole load of gaming consoles, particularly the Nintendo Switch.
The latest console from Nintendo had over 71,500 page views, followed by Sony’s PS4 Pro at over 31,000 views, according to Hitwise. In fact, the Lightning Deal on the Nintendo Switch was offered twice and both times saw the console sell out within seconds of the deal going live.
Best deals from Prime Day 2018
While the Nintendo Switch and the PS4 Pro were last year’s bestsellers, some of the discounts on other tech products were also rather significant.
For example, the Xbox One S 1TB Minecraft Bundle was on sale for just $199, down from its usual $398 listed price. Bose’s very popular and excellent QuietComfort 35 II noise-cancelling headphones dropped down to a low of $329 a set, although it was even cheaper over the Black Friday sale period in 2018.
Amazon’s own Echo devices saw significant price drops, with the original Amazon Echo smart speaker selling for just $109 over the Prime Day sale, while the Echo Dot dropped down to just $39 a pop. Even the basic Kindle ereader saw a great discount of $30, bringing the price down to a very affordable $79.
What does Prime Day mean for Black Friday and Cyber Monday?
Amazon has historically prioritised Prime Day over Black Friday – according to Digitalcommerce360.com, 67% of the 2018 Prime Day deals available overseas were lower than comparable deals on the preceding Black Friday.
In Australia, though, we saw some prices drop lower during the Black Friday sale period as compared to our first ever Prime Day. Perhaps Amazon was testing the waters, and we fully expect the company to outdo itself during both sales in 2019. But Prime Day is more important to the firm, and we’d expect its discounts to be deeper this year, especially on its own devices.
Prime Day: why does it matter more to Amazon?
There are some crucial differences between Prime Day and Black Friday. The first is that Prime Day is Amazon’s own day. It’s right there in the name which, of course, refers to Amazon’s Prime membership program and associated services. Amazon doesn’t own Black Friday, and that means ultimately it’s just another retailer shouting for attention – a massive retailer with a really loud voice. Black Friday is a sales event for the entire retail sector. With Prime Day as its own take on November sale period, it makes it much harder for rivals to muscle in on something that Amazon has effectively created from thin air.
The second and more important difference is that Black Friday doesn’t create new spending. It just moves it slightly. As we’ve discovered in recent years, the money people spend over the Black Friday period is money they were probably going to spend anyway: all Black Friday really does is concentrates pre-Christmas shopping in the last week of November.
Prime Day spending is different in two ways. First of all, people aren’t spending the money they’d already planned to spend on Christmas presents. And secondly, they’re buying mainly for themselves, not for others.
There’s another key benefit for Amazon. Its global bestsellers on Prime Day weren’t just Amazon devices; they were Amazon devices that connect to Amazon services. Fire TVs, Kindle Fires, Echo devices, Alexa remotes. Each one of them connecting to Amazon Prime, and each one of them requiring a Prime membership to buy in the first place. So when Black Friday rolls around, Amazon will have a whole bunch of Prime members for whom shopping on Prime is the default, and who might want to enhance their Amazon-powered smart homes with Amazon-branded Black Friday deals.
Prime Day means that for Amazon, Christmas now comes twice a year.